In 2010, he released a new fragrance called Penhaligon's The Dock, consisting of a bottle of 75 ml. The fragrance is inspired by the tales and heritage of ancient Britain, and is designed for men who look forward to sophistication and elegance.
 Once the fragrance was launched, its scent would spread everywhere, and everyone was talking about the splendor of the fragrance and the beauty of the unique packaging design.
 People shared the story of the design of the perfume cap and packaging, and that story told the story of a little duke who loves hunting and relies on his hunting animal to do so, and the perfume cap was designed in the shape of this dog, in honor of the hunting spirit and help.
 Once people tried the fragrance, they quickly realized that it was not just a fleeting design, but rather a unique and harmonious aromatic composition.
 The composition follows the notes of citruses and warm spices, and concludes with notes of wood, amber and vanilla that leave a strong impression on the minds and hearts.
 Since then, Penhaligon's The Duke perfume has become one of the most famous perfumes ever, enjoying great popularity in the global markets, and people remember the story of the perfume's design and its unique composition.